“The desire to create is one of the deepest yearnings of the human soul. No matter our talents, education, backgrounds, or abilities, we
each have an inherent wish to create something that did not exist before.”
MY FLORAL JOURNEY
"There is a beautiful explosion of life when you discover your passion."
"Creating makes me come alive"
INTERVIEW WITH HILDE
How did you get into flowers? Did you grow up gardening?
Since I grew up on a farm, I always had a strong affinity with the natural environment.
I loved being outdoors. My mom always had a beautiful garden and as a little girl, I earned pocket money by watering the garden. I never had a special interest in flowers though.
After school I qualified as a dietician from Stellenbosch University and although I had a successful career as a dietician and Diabetes product specialist trainer, my love for nature was always searching for an outlet for my desire to create.
I was “accidentally” introduced to floral design a few years ago and I effortlessly fell deeply in love with everything about flowers. After gaining extensive experience from one of the best floral designers in the country, Hilde Blum was born in 2018.
Where do you draw inspiration from?
My love for all things natural and authentic inspires me everyday. The entire design process excites me, from developing the initial concept with my client to the last minute each flower is set into place. Looking at a client’s reaction as they enter a space, seeing their vision come to life is what makes every step of the process worthwhile.
I believe in creating fresh, authentic, thoughtful designs which is tailored to my client’s needs, layered with delicate blooms and foliage. It’s like creating little gardens within my designs.
How would you describe your style?
My designs are organic, lush and abundant. My style has evolved and has become increasingly free-flowing over time. I think it’s the use of colour and texture in my arrangements that people are drawn to.
How would you describe yourself?
I always strive to be myself, to be down to earth, fun and easy to work with. I am very detailed-oriented and extremely dedicated to giving my clients the most personalised service and stress-free experience from start to finish.
What do you enjoy besides flowers?
When I am not creating, you will find me in Paarl mountain on my bike, or on the tennis court with my best friend. I also enjoy photography and spending time with my family.
Do you have a favorite flower?
I truly love all flowers, but here are some of my personal favorites…